Samsung “Newfound Equilibrium”
During Milan Design Week 2024, ALPI wood was on display at “Newfound Equilibrium”, a Samsung installation hosted at the Cavallerizze gallery inside the Leonardo da Vinci Museum of Science and Technology, at Via Olona 6. The presentation aimed to be an inspiring vision of a better future based on equilibrium between people and technology.
Samsung chose the ALPI Grada veneer, designed by Patricia Urquiola, to embellish new appliances. These were on display in the final room, "New Dawning", as an illustration of the unison between automation and artisanship.
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